It isn’t too late to make it a neon, is it?

Q: How many art directors does it take to change a lightbulb?
A: Does it have to be a lightbulb?

Q: How many copywriters does it take to change a lightbulb?
A: Why do we have to change it?

Q: How many clients does it take to change a lightbulb?
A: It was supposed to be in place last week!

Q: How many marketing directors does it take to change a lightbulb?
A: It isn’t too late to make it neon, is it?

Q: How many account directors does it take to change a lightbulb?
A: We’re not sure because the client might change it tomorrow. Cut some editorial anyway.

Q: How many sales directors does it take to change a lightbulb?
A: (pause) I get it! It’s one of those lightbulb jokes, right?

Gender-identifying algorithm

Cica, asa cum banuiam de altfel pana si noi, cei pe care nu ne interesa, cartea aia cu aventurile unei prostituate bucurestene de lux a fost scrisa de un baiat, Dan Numaistiucum care ar fi iubitul tipei de la PR de la editura Polirom , dar ce conteaza asta (informatii din Academia Catavencu)

Dar, gata.

E un site unde dupa felul in care scrii se ghiceste daca esti barbat sau femeie. Incercati sa faceti testul. Dureaza 1 minut.

Eu am incercat; au ghicit.

Mai multe despre algoritmul numit Gender Genie gasiti aici.

Ex.One of their findings is that women are far more likely than men to use personal pronouns (“I”, “you”, “she”, etc), whereas men prefer words that identify or determine nouns (“a”, “the”, “that”) or that quantify them (“one”, “two”, “more”).
etc

Adverbatims

Stiti site-ul, am mai povestit despre el. Au aparut cateva bune lately, see mai jos:

#397- “We really like working with you, so lets try not to get lawyers involved”(Client, President to Freelance Graphic Designer)

#384- “Overall, it’s a great ad. But I don’t like the headline, and I don’t like the layout” – “What do you like? The border?” – “Well…yes”
(Conversation between Client and Agency)

#398- “We don’t like this line. It’s advertising language”
(Memo from client’s advertising department to advertising agency about copy for an advertisement)

POSM

Am descoperit imaginea asta intr-un Sac cu Ganduri. Cica actiunea se intampla in Iasi, acest afis reprezentant un point of sales material care sa ne usureze alegerea si sa ne faca un produs sa ne sara in ochi. Reactia dorita de la consumator: “A, io venisem cu bani pentru parizer, dar daca ati adus Heidegger nu pot sa las sa imi scape asemenea ocazie!”

Pam Pam…

p.s io cre ca vanzatorul din magazin era student part time la Univesitatea Alexandru Ioan Cuza, Facultatea de Filosofie, anul I. Si cred ca dorea sa faca o glumita. Adanca.

Ford Mustang pe outdoor

”Creative and beautiful outdoor advertisement for Ford Mustang, having semi-transparent design done in a very simple way by copywriter Ian Hart. The billboard accurately blurs the scene behind it regardless of the weather conditions.”

Sursa: www.haha.nu , a lifestyle blogzine

Facts & Figures on Book Sales

Deci cica in Romania avem asa:

-tirajul mediu pe titlu este de 2500 exemplare
-humanitas are 3000 ex medie de tiraj/titlu
-25% din vanzarile de carte se fac in hypermarket-uri
-in hypermarketuri cererea de carte e precisa:
-carte practica
-carte pentru copii
-abia apoi,literatura

-femeile citesc mai mult decat barbatii. (nu mai gasesc procentele exacte…scuze)

Sursa: Business Week, 6februarie 2006

Instrumente de comunicare pentru cersit

Citeam in Business Magazin -cred- despre un om care s-a intalnit pe strada cu trei zidari. Astia erau plini de var si tare tristi. Ziceau ca cica au venit in Bucuresti de Nustiuunde sa lucreze la patron. Si patronul nu raspunde la celular, iar ei nu au bani de covrigi. Cerseau.

In the end, it’s all about the story, isn’t it?

p.s am mai auzit acum ceva vreme o povestioara cu modalitatile in care cersesc astia micii de pana in 16- ani credit pentru cartela reincarcabila. Da, o domnisoara trista, dar tanara lolitica , da un bip catre un numar la intamplare pe Vodafone. Omu’ poate o suna inapoi nestiind cine e. Cand suna inapoi omul are surpriza ca o voce draguta si nevinovata aparent sa ii zica: “nenea, nu puteti sa imi incarcati si mie va rog cartela de pe telefonul Dvs. si va trimit banii inapoi la alocatie, ca nu mai am credit si trebuie sa o sun pe mama”

In the end, it’s all about the story, isn’t it?