The Marketer Columns- “downloadable” articles

If you have some time to read, click HERE

– A bird in the Hand…: how to make money from loyal customers, not just new ones (June 08)
– Cheap And Nice (not cheap and nasty): competing on value AND differentiation (Sep 08)
– Survival of the Fittest: is your brand strong enough to be recession-proof? (Oct 08)
– Hero Products: cut the clutter in your portfolio (April 08)

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