Mi s-a parut in articol pertinent, cu argumentatie OK, nice to read pentru toti clientii care doresc cu ardoare sa foloseasca social media. You should take into account:
Secret # 1- Don’t Fear Negativity.
Secret # 2 – Start with the Goal Not the Tool.
Secret # 3 – Embrace Niche Markets.
Secret # 4 – Empower Your People to Speak for Your Company.
Secret # 5 – Master Search.
Secret # 6 – Think Like a Publisher. How do you do this? Get your brand out there, learn how to leverage all sources of media and communications.
Secret # 7 – Ditch the 13 Week Campaign. Using social media takes longer than traditional campaigns. You must build trust, engage the community and respond accordingly before you see results.
Secret # 8 – Don’t Be Afraid to Try Something New. Once you feel your marketing strategy is starting to flatten out reinvent your approach. This is what PR and Media Relations is all about reinvention.
Secret # 9 – Use It Straight. What this means is do not be afraid of feedback.
Finally secret # 10 – Give to Get. Offer value to your audience. Give your audience a chance to create your marketing strategy.
Detalii si exemple: AICI.