No. 1 – Social is about listening first, collaborating second, selling third.
No. 2 – Hollywood quality entertainment and engagement is essential for ALL
No. 3 – an amazingly well executed, creative idea will stick. This is still the fundamental truth
No. 4 – Story telling is your best tool and the boundaries are now limitless
No. 5 – Speed of change is getting SO fast – adopt a ‘test and learn’ approach. Try, test, adapt
No. 6 – Champion creativity but support and deliver it properly or you will waste even the best
No. 7 – this is the time to be brave – take a risk, start from scratch, dare to be audaciously creative