Cateva idei misto de la Cannes 2011| ShaveSutra by Gillette

The Problem: Men find shaving a boring chore.
The Challenge: Get Indian men to shave everyday, including weekends.
The Insight: According to Nielsen research, 72% of women found the act of shaving their men sexy.
The Solution: What if we got women to shave their men in fun and exotic positions! So we created ShaveSutra – shaving positions inspired by the ancient text of the Kamasutra.

Case study, movie & more: here.

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