Cateva idei misto de la Cannes 2011| Vac From The Sea

By collecting plastic trash from oceans and creating vacuum cleaners from it, Electrolux engaged over 175 million people in the plastic issue, and increased sales distribution by 300%. Challenge: Everybody knows that a vacuum cleaner keeps your home clean. But can vacuum cleaners also keep the world clean?

Electrolux campaign by Prime: AICI

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