5 tips to help you maximize your coverage in SUMMERTIME

Am gasit un articol foarte interesant despre subiecte de comunicat vara. Se stie ca vara e umpic mai mult loc (parca) de plasat subiecte. Acum, cand subiectele insa sunt economice, e greu de crezut ca locul va ramane liber…dar, iata mai jos cateva trucuri via The Bad Pitch Blog:

Make it timely
As you develop story angles for the season, remember it is summer. Whether you’re talking about a summer gadget (easy) or a medical device (hard), tie your pitch to something relevant to the here and now. For example, a lot of travel goes on this time of year, so tie your company, product, or service to summer travel (airfares…heat, sun..SPF..etc.).

Work the holidays

Think smallish

Present company

Agency review, friend

Detalii: AICI.

Despre carti, filme si PR

Am raspuns Andrei la niste intrebari pentru rubrica VIPr de pe blogul apPRentice. De fapt, m-am simtit in prima parte ca si cum as fi raspuns unui oracol. Uite de ce:

Cartea pe care ar mai citi-o de 10 ori este: am să zic 3, ca să nu zic 10: „Momo” de Michael Ende sau „O experienţă personală” Kenzaburo Oe şi „Tocaia Grande” de Jorge Amado.
Şi filmul pe care l-ar mai vedea tot de atâtea ori: zic tot 3, ca să nu zic 10 – „Paris, Texas”, „The Cave Of The Yellow Dog”, „Big Fish”.

Daca vrei sa cititi si alte raspunsuri o puteti face pr blogul apPRentice.

PR & AD Fair 2009


Avem un stand frumos cu citate multe si pesti si mai multi la PR&AD Fair.
Multe CV-uri primite si multe, multe intrebari. Sper ca pe majoritatea sa le lamuresc maine la seminar. Roxana ma va ajuta cu sfaturi utile si foarte, foarte practice pentru studenti.

Cateva chestii despre cum isi gestioneaza relatiile publice agentiile de publicitate

Cristina m-a rugat si pe mine sa ii povestesc umpic despre cum isi gestioneaza agentiile strategia de self-PR.
I-am povestit. Ea a gandit, a analizat si a scris. Aici.

Monica Jitariuc, PR Coordinator Friends Advertising, spune că modul de comunicare al agenţiilor de publicitate cu reprezentanţii presei nu s-a schimbat, modificări intervenind la nivelul temelor de interes.
“Modul de comunicare al agenţiilor de publicitate cu presa este, în general, plictisitor. Sau era. Temele cel puţin erau sigur. Ca să exemplific: se vorbea mereu, mereu despre: Cutare care a venit de la X agenţie în agenţia Y reprezentând – nu-i aşa – o achiziţie inestimabilă pentru agenţia actuală unde va face o treaba excelentă. Apoi, se mai zicea de spotul X prim făcut de agenţia Y prim pentru brandul Z. Apoi, despre un nou client pe care agenţia şi-l adaugă în portofoliu. Deci: new people, new work, new clients…cam asta era…şi, din când în când, unii faceau public bilanţul de un an sau de semestru”, spune ea.

“Însă, de la începutul anului, am observat o încercare de poziţionare a agenţiilor mai aproape de clienţi. Unele încearcă să se poziţioneze ca «sfătuitori pertinenţi» şi dau sfaturi despre gestionarea crizelor. Unii fac din asta un «core competence» chiar”, remarcă Monica Jitariuc.

Mai multe raspunsuri la mai multe intrebari puteti gasi daca va intereseaza AICI.

Ten Secrets to Success of Social Media

Mi s-a parut in articol pertinent, cu argumentatie OK, nice to read pentru toti clientii care doresc cu ardoare sa foloseasca social media. You should take into account:

Secret # 1- Don’t Fear Negativity.

Secret # 2 – Start with the Goal Not the Tool.

Secret # 3 – Embrace Niche Markets.

Secret # 4 – Empower Your People to Speak for Your Company.

Secret # 5 – Master Search.

Secret # 6 – Think Like a Publisher. How do you do this? Get your brand out there, learn how to leverage all sources of media and communications.

Secret # 7 – Ditch the 13 Week Campaign. Using social media takes longer than traditional campaigns. You must build trust, engage the community and respond accordingly before you see results.

Secret # 8 – Don’t Be Afraid to Try Something New. Once you feel your marketing strategy is starting to flatten out reinvent your approach. This is what PR and Media Relations is all about reinvention.

Secret # 9 – Use It Straight. What this means is do not be afraid of feedback.

Finally secret # 10 – Give to Get. Offer value to your audience. Give your audience a chance to create your marketing strategy.

Detalii si exemple: AICI.

Advertising for Atheism

BACKGROUND

Even in the 21st century, religion still has a big hold on people. Religious fanatics around the world kill thousands every year. Millions of people live in countries with oppressive faith-based regimes. Bishops get an automatic seat in the UK legislature. And state-funded ‘faith schools’ are allowed to discriminate in favour of religious pupils. Meanwhile, churches and evangelist groups (‘The Alpha Course’) are advertising for recruits. Where is the voice promoting rational, science-based atheism?

OBJECTIVES

Get PR. The campaign has already had great coverage in the media (try Googling ‘Atheist bus campaign’), and will hopefully get even more when we launch. An ad with real insight and bite will be more likely to get PR.

More: SCAMP

Marketing lessons from the US election

Title and inspiration from A Smart Guy
Stories really matter.
“More than a billion dollars spent, two ‘products’ that have very different features, and yet, when people look back at the election they will remember mavericky winking. You can say that’s trivial. I’ll say that it’s human nature.”

“Mainstream media isn’t powerful because we have no other choices. It’s powerful because they’re still really good at writing and spreading stories, stories we listen to and stories we believe.”

TV is over.
“If people are interested, they’ll watch. On their time (or their boss’s time). They’ll watch online, and spread the idea. You can’t email a TV commercial to a friend, but you can definitely spread a YouTube video. The cycle of ads got shorter and shorter, and the most important ads were made for the web, not for TV.
Permission matters (though selfish marketers still burn it)”.

Marketing is tribal.
“Building a new tribe (in marketing and in politics) is time consuming and risky and expensive.”

more @ Seth Godin