Some interesting quotes from Cannes 2010

  • If you’re a brand manager you’re now an editor-in-chief with a 52-week calendar of branded content to produce.(via)
  • Digital is like highschool sex. Everyone is talking about it, few are doing it, no one is doing it very well. Keith Weed, CMO Unilever
  • You have to be ahead of your consumers in digital, you cannot be at the same level as them. Keith Weed, CMO Unilever
  • ” Our imagination is our currency. Hire generous people who want to share ideas & collaborate.” David Droga
  • “winning awards is nice, winning in the market is better” by a coca cola representative
  • Motivatia juriului pentru Gold-urile de la Cyber:
  • Both campaigns were a sign that digital is breaking out of the computer screen and into the real world.
  • They succeeded in making technology essential to the creative process while at the same time invisible to those interacting with the campaign.
  • Technology will reach it’s peak when it becomes invisible. – Jean Boechat
  • Zuckerberg on privacy – there is a natural tension between sharing more but wanting to control what is shared
  • “The size of the markets that we serve is so big”; “Monetization is catching up”; “I think Facebook is more a technology company, rather than a media company” Zuckerberg, Facebook founder
  • We should not pretend creativity is anything more than a habit. Nick Law, R/GA
  • Ideas to talk about, Google about, twit about, post about. The next great idea is to create a new verb
  • “Social will be in every media”; “Forget about online and offline. Everything will be online” ; “If you are a print company, your content will go video”; Henrique de Castro, Chief VP at Google
  • “Don’t try to fake and immitate”; “Have principles – even if they cost you money – and stick to them!”; “Be happy! Happy people make great work”-lessons for the agencies

Minipathetic Quotable Quotes

“There is always something to do. There are hungry
people to feed, naked people to clothe, sick people to
comfort and make well. And while I don’t expect you to
save the world I do think it’s not asking too much for
you to love those with whom you sleep, share the
happiness of those whom you call friend, engage those
among you who are visionary and remove from your life
those who offer you depression, despair and
disrespect.” (nikki giovanni)

Quotable quotes

“Rich people spend a lot more money on their own problems, like baldness, than they do to fight malaria”
Bill Gates, criticizing Italy’s low levels of foreign aid in 2009-which had fallen by half from the year before- and blaming Prime Minister Silvio Berlusconi, who is rumored to have undergone hair transplants (TIME, Feb 15, 2010)

Si tot el

I like beautiful melodies telling me terrible things.

It ain’t no sin, to take off your skin and dance around in your bones.

şi tot aşa…alea mai celebre le ştiţi şi voi.